13 Marketing Musts for 2013

The ever-changing and evolving marketing best practices continue to show us that the right mix and blend of traditional and new media is the best approach to branding you and your business.

Almost half of consumers welcome social media marketing messages from brands they follow, according to a newly released survey conducted by Vanson Bourne on behalf of Pitney Bowes Software. The study, “Social Media: Contrasting the Marketing and Consumer Perspectives,” surveyed 300 B2C senior marketing decision-makers globally as well as 3,000 adult consumers.

Marketing Charts reports that social media has not replaced more classic methods of brand interaction, yet.

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