14 Examples Of Old-Timey Branding For Small Businesses

Take a walk through a neighborhood described as “hip” (Brooklyn’s Williamsburg inevitably springs to mind), and you’ll find yourself in the midst of a typographic trend: the resurgence of old-fashioned logos. In fact, the practice—marked by such flourishes as calligraphic fonts and heraldic emblems—has grown so prevalent that it’s ripe for parody.

That isn’t to say that there aren’t fine examples of old-timey graphics that use throwback elements in novel, tasteful, and contemporary ways. Los Logos 6, a comprehensive catalog of logo genera from Gestalten, contains a slew of them in its Emblem chapter. So what characterizes an emblematic treatment?

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