3 Branding Don'ts From Warby Parker's Co-founder

Eyeglasses used to be something no one wanted to have to wear. Today, Warby Parker is one of the companies behind the glasses' stylish evolution. In the process, they've become one of the hippest brands in the world.

Warby Parker co-founder and CEO Neil Blumenthal credits his success to implementing an authentic branding strategy that has resonated with customers via word-of-mouth and on social media. It's the reason why he believes more startups should invest in developing their brand and getting their message out there.

Below are three proven branding tactics from the hot e-commerce startup.