Facebook is slowly but surely adjusting its algorithm to require brands to pay for exposure to their own fans.
Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride for brands is over. Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks Facebook page, owner Mark Cuban tweeted that he was looking for another alternative for the popular giant.
I've been hearing the rumblings of smaller brands talking about leaving the platform for a while now. Many don't have the budget to invest in promoted posts and