4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums used to circulate information, savvy brands must evolve or suffer.

All too often, though, more and more marketing dollars are being reallocated to new trends. From social media to email marketing to native marketing, these new opportunities are soaking up more than their fair share. And that's a problem.