Marketing is a delicate art: Your goal is to influence people's thinking and choices, but it's easy to do more harm than good.
However, you can lower the odds of your marketing efforts going wrong if you avoid five deadly sins. That's the word from Jonah Sachs, founder of Free Range Studios and author of Winning the Story Wars.
Fittingly, he offers a story for each of the sins to illustrate why it's bad:
The ancient Greek story of Narcissus illustrates this sin, Sachs says. Narcissus, the handsomest hunter in the land became so entranced with his own