If there is one thing that we’ve seen as a constant throughout the 2012 presidential campaign it is that social media has been the go-to tool for engaging younger audiences and getting them to influence their friends.
There is a lot for marketers to learn from this campaign about engaging large audiences, managing reputations, and instilling passion. Here are the top five things we learned from studying the 2012 Presidential Campaign:
1. It’s all about engagement
Many of the lessons for brand marketers are the same whether we’re looking at presidential debates or some other event.