5 Social Media Metrics That Matter Now

As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI.

Back in the dawn of the social networking age, organizations relied almost solely on simple, standard metrics, such as the number of Facebook fans and likes or the number of Twitter followers and tweets/retweets, to determine their success. Those metrics are still important, but organizations today are developing more sophisticated metrics to measure their progress in meeting increasingly granular social objectives. Click the link below for five metrics that you should consider now.

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