5 Tips for Using Social Media for B2B Success
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In the ocean of potential customers, social media is a charter fishing trip. With the popular communities of Facebook, Twitter, and LinkedIn and others, you can get to where the fish are with the tools and advice to land a big catch.
But what if you're trying to catch the fishermen instead of the fish?
What if, instead of selling to customers, your product sells to other businesses?
In business-to-business (B2B) scenarios, the same social media platforms can help you land a sale or a lead. But the tools and tactics are a bit different.
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