5 Tips for Using Social Media for B2B Success

In the ocean of potential customers, social media is a charter fishing trip. With the popular communities of Facebook, Twitter, and LinkedIn and others, you can get to where the fish are with the tools and advice to land a big catch.

But what if you're trying to catch the fishermen instead of the fish?

What if, instead of selling to customers, your product sells to other businesses?

In business-to-business (B2B) scenarios, the same social media platforms can help you land a sale or a lead. But the tools and tactics are a bit different.