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As summer winds down and fall quickly approaches, it's your job as a business owner to figure out how you're going to get the most out of the upcoming holiday shopping season.
The months between October and January are, for many businesses, the best months out of the year in terms of sales and revenue.
According to statistics mentioned in a blog post published by Constant Contact last fall, "20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year."
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