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Small courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service.
Several years ago, my husband and I decided to install an alarm system in our home. I interviewed three reputable companies. My decision to go with one company over another was largely based on my interaction with their sales representative, Edward.
It wasn't one particular thing. Instead, it was a combination of many small, important factors.
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