6 Ways to Get Customers to "Yes!"

I've got some good news, some bad news, and then some even better news.

The good news is that most customers truly want to say yes! The bad news is that, although people love to buy, they hate being sold to.

Finally, here's the even better news: There are six ways to influence a customer to buy without explicitly selling to them, according to Dr. Robert B. Cialdini, author of the bestseller Influence: The Psychology of Persuasion:

1. Make yourself likeable.

Customers are far more likely to say yes if they know and like the person who's selling to them.