7 Trends in “Green” Business, Not Just for Tree-Huggers

Post Superstorm-Sandy, more entrepreneurs are reappraising climate change and taking a closer look at sustainability.

These seven emerging trends in “greening” your business are expected to gain momentum this year, according to the recent “State of Green Business 2013” report by sustainability strategist Joel Makower and the editors of GreenBiz.com with Trucost, a London-based research firm focusing on environmental resources and sustainability.

1. Businesses are measuring their “natural capital” and factoring it into financial decisions. 
Natural capital refers to environmental resources. Consideration of the natural capital that companies consume in the course of doing business is moving from university halls to boardrooms.

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