7 Ways to Use Humor in Your Online Marketing

Do you like to laugh? Guess what: so do your customers. And because these people face a constant barrage of Facebook posts, tweets, YouTube videos and emails every day, making your marketing fun can go a long way towards capturing their attention.

You don’t need a big budget to add a little levity—all you need is a sense of humor. And as a small business, you’ve also got one big advantage over large corporations, notes Jeffrey Hayzlett, a former Fortune 100 CMO who now runs TallGrass Public Relations: it’s easier for you to get your offbeat ideas off the ground.