Adidas Didn't Sign Michael Jordan Because Executives Thought He Was Too Short

Adidas is on a mission to fix its image, according to the Wall Street Journal.

In 2014, Adidas fell behind Under Armour as the second biggest sportswear company in the U.S., and it has made big mistakes that hurt the company.

According to WSJ, one of the biggest mistakes was passing up the opportunity to sign Michael Jordan when he entered the NBA in 1984:

A University of North Carolina basketball star named Michael Jordan wanted a sponsorship deal with Adidas when he went professional, say people familiar with the matter.