Adidas Gets an Offer for Its Flagging Reebok Brand

Adidas had grand plans when it acquired Reebok eight years ago. The German footwear and clothing company had designs on Nike Inc., and on becoming the top dog of the athletic-wear world. It hasn't exactly worked out that way.

Reebok's market share has dropped. Adidas's market share has dropped. Nike's has only gotten bigger. Now, an investor group led by Hong Kong's Jynwel Capital is looking to acquire Reebok for $2.2 billion.

The thinking is that Reebok could better continue its turnaround if it's spared the harsh light of the public markets.