Adidas Will Pay High Schools to Change Offensive Mascots

If you’re a high school with an American Indian mascot, Adidas AG will pay you to switch.

The world’s second-largest maker of sporting goods recently announced a nationwide initiative to provide financial assistance and design resources to any U.S. high school open to a change. The company said there are roughly 2,000 schools that have logos or mascots that are offensive to tribal communities.

“These social identities affect the whole student body and, really, entire communities,” Mark King, president of Adidas North America, said in a statement. “In many cities across our nation, the high school and its sports teams take center stage in the community, and the mascot and team names become an everyday rallying cry.”