Apparel Brand Faces Major Backlash Online for a New Collection with Racist Ties

(Image via Moncler)

Sometimes, one single Google search can go a long way.

For its latest collection of overpriced puffy jackets and T-shirts, Moncler, the brand famously favored by Drake, printed a number of garments with a stylized version of a smiley face, with wide, white-rimmed eyes and a large red grin.

When the collection, a collaboration with the artist duo FriendsWithYou, debuted online last week, the internet was not having it.

Almost immediately upon seeing the design, people on Twitter started to draw connections between Moncler's new emblem and racist dolls, known as golliwogs, as well as racist depictions and imagery of black people from the late 19th century.