Branding Tips From Andy Warhol

In 2006, the International Herald Tribune published an article that examines 20 years of the Andy Warhol brand. The author of the article commented, “To judge by all the merchandise, Warhol is being positioned as the next Hello Kitty.” Today, seven years later, the comment still rings true.

No doubt, Warhol would have loved the Internet Era, a time when everyone really can have their “fifteen minutes of fame” (and much more). As a master of branding and commercialization, Warhol was of the persuasion that “being good in business is the most fascinating kind of art.”

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