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Chinese Apparel Firms Spend More on Marketing and Branding

January 23, 2013

Apparel companies in China are now spending more resources on marketing and branding of their products in order to enhance competitiveness and to win consumers, states a latest report.

According to "China's apparel market, 2012", a report released by Li & Fung Research Centre, event sponsorship was a popular marketing strategy adopted by apparel companies last year to get increased media coverage.

Sportswear manufacturer Anta designed the "Champion Dragon Outfit" for the Chinese Sports Delegation of the London Olympics 2012, while 361 Degrees became the sponsor for Haiyang 2012 Asian Beach Games.

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