Could Ikea Move Into Fashion?

Is fashion in a "repetitive cycle?" Apparently yes, according to Swedish author and Fortune 500 business consultant Stefan Engeseth. And what could give the industry more juice? Ikea. "Fashion is an expression of how to package and sell design," he says via press release.

Engeseth suggests that Ikea could offer complete clothing items, but also offer composite parts that consumers could complete at home, much like the covetable furniture it provides. "Emotionally, this connects people to how life was in the beginning," Engeseth says. "Customers can personalize and 'hack' the designs."