Don't Talk About Culture. Do Culture. Be Culture

You won’t build or change an organization’s culture by talking about what it ought to be. Sure, from time to time, you’ll want—and need—to emphasize positive aspects of your culture (or the cultures of other organizations that you respect) as well as decry any negative elements and commit to doing better.

Developing a culture is hard, and actions speak louder than words. You can’t benchmark another organization’s culture and copy it into yours. You can make note of things you admire about other organizations and think about how you might move toward those ways of working.