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Luxury retailers using gift-with-purchase promotions may not directly influence a consumer's purchase, but they can offer an extended shopping experience that can result in brand loyalty and give luxury brands an edge without offering discounts.
Saks Fifth Avenue, Neiman Marcus and Bloomingdale's are promoting existing product lines by offering a gift with purchase. Most brands are marketing these in-store and online offers with email blasts and social media.
"At the price points for many luxury goods, you come to expect a little something extra and that just makes the shopper feel special and cared for," said Pam Danziger, president of Unity Marketing.
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