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OK, in 100 words or less... imagine I'm talking really fast...
Yes, social media marketing has arrived. It is here, being deployed more effectively and thoughtfully. There have been some great, user-friendly tools for authors and editors to use to curate great content—this makes our job easier and hello BuzzFeed. The explosive growth of consumer demand for smartphones and tablets has not yet caught up with marketing dollars making this bet on the future. What will be the tipping point? Integration at every turn with every platform is dizzying.
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