How Adidas Puts Your Images on Its Shoes

Adidas has let the buying public in on a little secret: the ability to step into a production line with their own shoe design. With the new miZXFLUX app that launched this month in the U.S., the company opens up its production process to the creative—and paying—folks who want to transfer their own images onto their feet.

Torben Schumacher, Adidas Originals vice president of footwear, told us the timeline to open up the technology was short—only about five months from "idea to launch." The concept started when Adidas began promoting its own product with satellite images of cities.