How Brands Use the Psychology of Color to Manipulate You

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal.

The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.

We’ve put together a fun color guide based on findings by Karen Haller, a UK-based business color and branding expert who has consulted with a number of well-known brands including Dulux, Orange Mobile and Logitech.

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