How to Design a Marketing Strategy

Marketing has changed dramatically since the first print ad was published. That ad was probably run in a local newspaper. More than likely, a farmer told the publisher he had an extra cow and wanted to sell it. The publisher said, “Hey! I’ve got a good idea. Let me mention that cow for sale next time I publish my paper.” The copy probably read: “Cow for sale. $50. Contact Farmer Tom.” The ad was run, the cow was sold, and marketing started.

It’s not quite so simple these days. But two things remain the same.

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