How Do You Develop your Customer Base?

As part of Fast Company’s 30-second MBA video series, Ben Fishman, CEO of online shopping platform Rue La La, answers the all-important question of “How do you develop your customer base?” Click through to see the video as well as the rest of the 30-second MBA series, which includes an eclectic mix of speakers such as Kat Cole (president of Cinnabon), Jeff Jones (executive vice president and chief marketing officer for Target), and Conan O’Brein (TV host).

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