How Marketing Will Change in 2013, Part 2
In part one of our 2013 marketing forecast, we asked a number of high-level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013.
Now, we're passing the mic to the strategists. These are the people who are said to represent the consumer in the marketing process—they're the masters of research, the experts in media and culture that are responsible for generating brand insights and opportunities. As they're steeped in knowledge of consumer behavior, we wanted to add their perspective to our look at what the near future of advertising may hold.