How NPR Tote Bags Became a Thing
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Tote bags are so synonymous with public broadcasting in the United States that they're as much a physical manifestation of NPR as a radio. The humble tote bag is, and has been for much of the network's 44-year existence, a powerful brand extension.
In the beginning, tote bags were a simple fundraising incentive—a "thank you" gift for donors who helped support the network. Tote bags have been around since at least the late 1800s, but L.L. Bean is widely credited for having popularized the bag. It was originally designed "to haul ice from the car to the ice chest."
0 Comments
View Comments
Related Content
Comments