How's Sourcing Going to Be in 2013?

Most of the time I've been writing, I've been exposing common views I think are fundamentally wrong. As a change, here's a view that's not that common, and might even turn out to be right. It embodies some classic confusions, and the very fact it's being put forward from a normally respectable source is worth looking at.

2013 will be "a favourable sourcing environment for the first time in years," according to stock analysts at the New York office of Credit Suisse.

At first sight, it sounds simply an insular view of someone whose world view stops a few yards from Wall Street.