InnerWorkings is a Chicago-based smallcap. The firm specializes in print logistics—using technology to coordinate between firms who wish to buy printed materials and the manufacturers who create them.
"We buy printed materials better than anyone else in the world," Belcher explained. "Using our data technology, we buy product materials on behalf of our clients—displays, packaging, direct mail promotional items and labels."
InnerWorkings exists as a way to solve a problem of waste and inefficiency in the printing sector.
Generally speaking, according to Belcher, the market for printed materials is a quagmire.