Is Your Small-business Website Like a Bad First Date?

As a web consultant and developer, I've seen my share of "bad first date" websites—business sites that feature page after page of braggy claims and self-important industry jargon. When I put myself in the customers' shoes to evaluate the site (an exercise that should be the first step in any web development process), I'm unable to find information that is valuable to me because the site is not about me, the customer—it's all about the business.

Small companies that want to use their online presence to drive business need to step back and take a critical look at their sites.