Lulule-men: The Activewear Giant Reveals Its Plan to Woo Dudes

Eric Lewis is an avid runner. The 23-year-old Ontarian is also an avid Lululemon shopper. In fact, it's the only sports apparel brand he wears, and he owns some 45 pairs of their Pace Breaker shorts.

"They fit perfectly, wash nicely and can also be worn every day," explains Lewis, who has maintained LuluMen, a site dedicated to Lululemon's masculine side, for the last three years. "I've tried other brands like Nike or Under Armour, but you can't find fabrics like Lululemon's, and I find that the cut and style are more tailored and unique.