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Made in USA Makes Comeback as a Marketing Tool

January 23, 2013

It's becoming downright American to make stuff in America.

Small manufacturers, craftsmen and retailers are marketing the Made-in-USA tag to score do-gooder points with consumers for employing stateside, said Margarita Mendoza, founder of the Made in America Movement, a lobbying organization for small manufacturers.

It's working: Over 80% of Americans are willing to pay more for Made-in-USA products, 93% of whom say it's because they want to keep jobs in the USA, according to a survey released in November by Boston Consulting Group. In ultra-partisan times, it's one of the few issues both Democrats and Republicans agree on.

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