Merchandise Uses Olympics Principles Against Russian Anti-Gay Laws

One of the mainstays of the Olympics is the myriad examples of branded merchandise that are sold to support the games, not to mention burnish the images of official sponsors. The supporters of an effort to help lesbian, gay, bisexual and transgender citizens of Russia, where the Winter Games are to be held in February, are adapting that marketing tactic with a line of protest merchandise to be sold by American Apparel and promoted by athletes.