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Tech companies banking on wearables for the wrist better watch out for apparel. So-called smartwear is only just entering the race, but analysts see explosive growth for this category as wearables literally vie for consumers' attention.
On Monday, Montreal-based OMsignal switched on its app for iOS devices as it delivers the first batch of its biometric shirts for men who ordered them online last summer (a women's line is said to be coming soon). The company aims to capitalize on its early-mover advantage, trying to generate buzz by outfitting early-adopters, athletes and influencers in its biometric workout top and undershirts.
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