Nike Chooses to Sever Its Ties with Livestrong
In the wake of Lance Armstrong’s admission that he used performance-enhancing drugs to win his record seven Tour de France titles, Nike took another step back from Armstrong and announced that it would stop manufacturing Livestrong-brand shoes and apparel at the end of this year.
Nike, Livestrong’s main corporate backer, will continue to fulfill its financial obligations to Livestrong, the cancer foundation started by Armstrong, through 2014, but will not renew the partnership, Livestrong said.
- People:
- Lance Armstrong
Related Content
Party Time: The Unconventional Way One Distributor Celebrated Its 30th Birthday (and the Lessons It Learned Along the Way)
Facilisgroup Initiative Exceeds $25,000 Goal, Raises Over $30,000 for Ukraine
Facilisgroup Unites With Industry Leaders to Make a Difference for Ukraine: How You Can Help
PromoCares Launches Limited-Edition T-shirt to Help Raise $50K for Ukrainian Children
DC Public Library Supporters Hoped to Sell 50 'Punk' T-shirts—a Few Months Later, They've Sold 7,000 (and Raised $100K)
Using Social Media to Stay Connected and Keep Customers Informed
Comments
