Sales Lesson From a 4-Year-Old

If you’re an entrepreneur, you already know how hard selling can be. Many business owners struggle in their attempts to move others to action. In order to succeed, you have to be able to effectively communicate what your product, service or idea means to the people you need to influence.

A few weeks ago, I learned an amazing lesson about persuasion. I learned something that can help you improve your selling and marketing efforts. I learned this lesson from my 4-year-old son. Yes, it’s true. He’s amazing!