The other day, I heard a radio commercial offering a free tablet computer with the purchase of a new automobile. The pitch got me thinking about cars and computers and the very different experiences that shopping for each has become. Buying a computer used to be as confusing and distasteful as buying a car at a dealership, but the experience has evolved into something much more pleasant. Why the difference?
Due to the legacy infrastructure of the automotive industry, sales and marketing are segregated; the buying experience is driven by different companies with different priorities and differing cultures.
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The majority of small businesses (52 percent) believe having a social media presence is important for companies, according to the Small Business Opinion Poll commissioned by Reno, Nevada-based EMPLOYERS. The national poll also reveals that although there are nearly five million small businesses leveraging social media, that figure only accounts for 16 percent of the 29.7 million small businesses in the United States based on figures from the Small Business Administration.