Shrink the Divide Between Sales and Marketing
The other day, I heard a radio commercial offering a free tablet computer with the purchase of a new automobile. The pitch got me thinking about cars and computers and the very different experiences that shopping for each has become. Buying a computer used to be as confusing and distasteful as buying a car at a dealership, but the experience has evolved into something much more pleasant. Why the difference?
Due to the legacy infrastructure of the automotive industry, sales and marketing are segregated; the buying experience is driven by different companies with different priorities and differing cultures.