Social Media Denial Common for U.S. Businesses
American businesses are in denial about the need to embrace social media. New research finds that 72 percent of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms.
This lack of direction is happening despite the fact that 60 percent of Americans use some sort of social media, according to the Pew Research Center. Businesses, however, are not convinced that social media is anything more than a fad or a temporary phenomenon.