Store Downtime: The E-commerce Kiss of Death

Sales are the driving force behind any existing business. Sales can dictate profits, business expansion, hiring power and buying power (which in turn, lowers buying costs and increases your margins).

The longer your store is open for business the more you can reach your sales potential. Running and operating a store costs money, so when your business is not open not only are you not making money, but in fact you are losing it.

E-stores are wonderful as they offer high accessibility to almost all potential customers.