Superman is a Super Advertiser
When it comes to promotion deals that rake in millions of dollars—160 million, to be precise—Superman is as superhuman as ever. The Man of Steel, the subject of the new film that opened on June 14, has over 100 promotion partners, AdAge reports.
The Hardee’s and Carl’s Jr. burger chains have produced an ad for the Super Bacon Cheeseburger that features Henry Cavill, who plays Superman in “Man of Steel,” and is directed by Zack Snyder, the film’s director. And from Gillette to Warby Parker to Twizzlers, there has been no stopping advertisers.