Survey: Shoppers Plan to Double Eco-Apparel Purchases in 2012
New research from the 2012 Ryan Partnership Chicago/Mambo Sprouts Marketing Styling Sustainability consumer apparel survey indicates consumers would increase eco-apparel purchasing if only they could find such products.
Survey data shows that consumers intend to double their eco-apparel purchases this year. In 2011, leading shopper interest were eco-apparel gateway categories such as footwear (23 percent), active/workout wear (21 percent) and women’s casual wear (21 percent), with green options purchased by about one in five respondents. While seven in ten (69 percent) considered eco/sustainability at least sometimes when purchasing clothing in 2011, eco-fashion purchase intent doubles in nearly every category in 2012.