Technology Leads to More Comfortable Fitness Apparel

Considering that Frank Giannino owns a spot in the Guinness Book of World Records for the fastest crossing of the United States on foot, it's safe to say he knows a thing or two about wanting to be as comfortable as possible when running.

Giannino, who ran from California to New York twice, is the owner of Frank's Custom Shoe Fitting, a running apparel and shoe-fitting shop, where he has seen the latest trends in running gear move in and out of his store.

The most common thing Giannino is seeing now is an emphasis on comfort.