Teen With Cerebral Palsy Inspires Nike to Design Zip-around Sneakers for the Disabled
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With its latest sneaker launch, Nike is once again tapping into its pioneering design pipeline and appealing to the human aspects of athleticism—a branding strategy that has helped make it the most beloved sportswear brand on the planet.
When the company’s first employee, Jeff Johnson, had a stroke and lost functionality on the right side of his body in 2004, CEO Mark Parker initially began brainstorming about a laceless shoe for easier entry and exit.
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