Telephone Prospecting: What You Should and Should Not Say
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If you’re like most sales professionals, you start by selling on the telephone, and your first sale is to get the appointment. Here are some guidelines to be successful when you prospect on the phone:
Avoid phrases that detract from your credibility.
I just finished reviewing an appointment setting telephone script for a client. I looked for a common question that I often find in telephone scripts, and then I immediately crossed it out. What was the question? It’s “How are you today?”
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