Today, CIOs are expected to develop strategic partnerships with sales and marketing in order to co-create business differentiation by leveraging the very best technologies. That said, I decided to ask a super innovative CIO for his recommendation of must-have sales and marketing enterprise tools and applications.
Fortunately for me, the super innovative CIO happens to be my colleague, Dan Petlon. In 2012, InformationWeek ranked him 80th on its list of top 500 innovators of business technology.
Click below for the 10 indispensable marketing and sales tools for you to consider, per Dan Petlon.