The 5 Most Valuable Apparel Deals In College Sports

The University of Michigan’s new apparel deal with Nike is the most valuable in college sports. It runs from August 1, 2016 through July 31, 2027, with an option for Michigan to sign a four-year extension through 2031. Value: $122.32 million (without option, including $12 million upfront), $169 million with option.

The deal with Nike represents a 37 percent increase annually compared with the $82 million, 10-year deal the school currently has with Adidas. Nike will pay Michigan about half in cash and half in apparel.